All work presented was developed while previously employed. See Credits ››
The University of St. Thomas (UST):
The University of St. Thomas is a Catholic liberal arts university in the heart of Houston founded by the Basilian Fathers. UST strives to embody and instill in its students three core values: goodness, discipline and knowledge. UST educates students to think critically, communicate effectively, succeed professionally and lead ethically.Situation
The university needed to redesign its overall undergraduate recruiting program. The past recruiting materials failed to represent the key assets of UST.
Solution
The overall design of the campaign is based on the concept 'Brilliance... Be a Shining Star'. This message is used throughout the campaign to describe UST students, professors, location, alumni and potential students. The main focus of the materials is the key assets UST has to offer such as; small student to teacher ratios, a legacy of success among alumni and the opportunities asscoiated with UST's central location.