All work presented was developed while previously employed. See Credits ››
YMCA of Greater Houston:
Today's vision of the YMCA is to lead the way in creating communities that are empowered, enabled and inspired to assure that every child grows up with a healthy spirit, mind and body. This YMCA logo designed over five years ago still embodies and represents this purpose.Situation
The YMCA needed a redesign of their logo and overall identity. The challenge was to overcome the Y's reputation of being just a fitness facility.
Solution
From the playful type treatment to the creative use of color the current logo communicates a joyful innocence. Bringing the focus back to children, families and a sense of community.