All work presented was developed while previously employed. See Credits ››

Consolidated Graphics (Leadership Development Program):

Consolidated Graphics (CGX), headquartered in Houston, Texas, is one of North America's leading general commercial printing companies. With 70 printing companies strategically located across 27 states and in Canada, CGX offers an unmatched geographic footprint with extensive capabilities supported by an unparalleled level of convenience, efficiency and service.

Situation

The CGX Leadership Development Program needed a brand that appealed to the target audience and reflected its corporate brand. CGX also needed marketing materials to recruit and educate potential employees on the industry and the many diverse career paths.

Solution

A brand image and marketing program were created focusing on recruiting college talent. The overall concept was developed around the 'Live. Learn. Lead.' theme which represents the program's three-year training structure. The design takes into account the college audience. So, the overall look and feel is directed toward college age recruits.