Our Services

We believe dessert should come first

Strategy and Consulting: Every successful marketing campaign needs a plan, one rooted in data and enhanced by creativity. We’ll develop an in-depth marketing strategy customized for your business and based on your specific business objectives, but we don’t stop there. We measure the progress of your strategy with quantitative metrics and benchmarks, ensuring that your goals are met.
 
Branding and Identity: Your brand is the thoughts, feelings and relationships that customers associate with your company, and serves as the foundation of all of our marketing activities. Good brands come from good ideas, and a solid understanding of who you are and what you strive to become. From logo development to web design, Cake can help you develop a consistent company voice and visual aesthetic that will resonate with your audience.
 
Market Planning and Research: The decisions you make are only as good as the data those decisions are based on. Through focus groups, surveys, choice modeling, and statistical analysis, we’ll help you discover what your customers want, need or believe, and even anticipate how they will act in a given situation.

Public Relations: Building relationships with the media and other key influencers to your market adds credibility to your voice. Cake has valuable experience in working with both new and traditional media, securing speaking engagements, crisis communications, and employee communications.
 
Social Media Management: The way we communicate is ever-changing, and Cake stays on top of new technologies and social platforms to ensure that you are taking advantage of every opportunity to broadcast your message and engage with your customers. It isn’t enough to have a presence, though. We’ll help you develop comprehensive social strategies that build a loyal customer base and promote viral marketing.
 
Interactive: Over 80% of searches for information begin with the internet. Creating a strong web presence is an imperative, and serves as the gateway to how customers perceive your business. From website design to cross-media campaigns, we can enhance your online brand and help create a more direct relationship with your audience.