Case Studies

YMCA of Greater Houston

The Y's Membership Campaign

YMCA of Greater Houston: Is the nation’s leading nonprofit committed to helping people and communities to learn, grow and thrive.

The Situation: The Y needed a marketing campaign for it's annual membership drive –  which included all 38 regional facilities.

The Solution: Together, we developed the marketing concept; "What can the YMCA help YOU be?" By focusing on the benefits the Y has to offer that differentiates them from standard fitness facilities. The Y offers a lifestyle that involves values and virtues for the Houston community, the fitness facility is one of many benefits. This campaign included direct mail, e-blasts, signage, online and print advertisements and much more.

The Result: YMCA of Greater Houston Membership Campaign exceeded revenues from previous years. So far, it's been the "best new member sales month in our history" says, VP of Membership and Marketing, Mike Hagan. The "What can the YMCA help YOU be?" concept has resonated with the community, driving them to become Y members.