Case Studies

Teach For America

Expanding educational opportunity for all

Teach For America is the national corps of outstanding recent college graduates who commit to teach for two years in urban and rural public schools and become lifelong leaders in expanding educational opportunity.

The Situation: Facing budget cuts at the federal and state levels, Teach For America's Houston region needed to boost fundraising efforts and brand awareness in Houston and surrounding areas. Armed with national data and associated marketing materials, the Houston team wanted a tool to share a Houston-specific story on the changing face of public education in the region. Cake was asked to develop a printed marketing piece that explained the unique challenges and opportunities in Houston.

The Solution: Cake met with education experts, Teach For America alumni, teachers and administrators to create a holistic view of public education in Houston. The content was then used to create a storybook that educated donor prospects on how their contributions could change the face of Houston. Data showed how the face of Houston has changed over the past 20 years, and why educational reform is more important today than ever before.