Kissing on Facebook & Twitter

We aren’t going to sit here and claim to be the experts on all things social media. With things constantly changing, there is almost nobody that can claim that title. But we read (a lot!) and we know a thing or two about the online world.

Several sites are all clustered under the social media umbrella, but we’d like to just take a second to discuss Facebook and Twitter. We are often asked about the difference between the two and how to tailor their marketing efforts towards each. Here’s a teeny tiny glimpse into each.

Facebook
Many people think of Facebook as “The Necessary Evil.” You have to be on it because everyone is on it, but once you’re there, it sure can suck up all of your time! For individuals, there are different levels of involvement. Some just have a profile and may update their status once every few months, others spend hours tilling away at farms and commenting on every picture they see. Regardless of your opinion, neither are wrong.

But you, as a company, don’t have that choice. You have to be there, you have to be present. Facebook is a public place for your customers to interact with you and your other fans. The number one thing to remember is that you cannot just have a page, you have to actually tend to it. Ignoring your page is the equivalent of having a customer service department with nobody manning the desk.

Your Facebook fans are your customers and they are real people. If someone takes the time out of their day to leave you a compliment or even a complaint, you need to acknowledge it.

Twitter
With a much smaller community, it’s often misunderstood. It’s not a place to talk about what you just had for lunch, unless of course your followers really want to know what you had for lunch!

Twitter is an on-going conversation. It’s a place for you to seek people out. Define your company and how you want to be seen, then seek out others who share that culture. Engage and converse.

The beauty of Twitter is that you can have one on one conversation with your customers. Your personality can shine and your customer can actually feel like they know you, and vice versa. This will instantly set you apart from your competition. Twitter is a hard beast for many companies to wrangle. It doesn’t have to be.

Learning the ins and outs of these sights takes time. Do some research or shoot us an email for help. Remember the old marketing rule “KISS?” It stood for “Keep It Simple, Stupid!” Well social media strategists have modernized it a bit. Before you post or tweet, remember “Keep It Significant & Sharable!”