How important is creativity?

While 97 percent of employers say creativity is of increasing importance, only 72 percent say that the hiring process gives creativity priority as selection criterion in hiring of new employees (which means you may need to pitch it, regardless of what they are asking for).

Check out Richard Grefe's (AIGA) take on the current climate of hiring practices and the important role creativity plays:

What are employers looking for in a creative professional?

http://www.aiga.org/what-are-employers-looking-for-in-a-creative-professional/