Has Your B2B Company Adopted Social Media Yet?

If you’re a B2B company that is hesitant to join the world of social media, you may soon get left behind. Social media is now mainstream, and for B2B companies, it is proving to be the most influential channel for business purchases and an essential tool for advancing business products and services. In other words, using social media might mean the difference between getting your foot in the door and making the sale.

Here are several awesome business-to-business social media statistics we found on socialmediatoday:

1. B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010
2. 69% of B2B marketers are shifting their budgets toward social media. Source: MarketingSherpa, October 2010
3. 41% of B2B companies are acquiring customers through Facebook. Source: Hubspot, State of Inbound Marketing Report, 2011
4. 86% of B2B companies are using social media, compared to 82% of B2C companies. Source: White Horse, March 2010

 5.  Social media helps B2B marketers improve search results.      Source: BtoB Magazine, July 2010

So now that the facts are present, it’s clearly an undeniably important tool you need to integrate into your marketing strategy. But how? We have you covered. Here are just a few of the many ways to get a leg up on your competition:

+Exhibit thought leadership by creating a blog or similar content marketing materials with insightful information and guest bloggers that will help establish you as an expert and go-to source in the field.

+Provide Support to customers with concerns or questions by offering genuine assistance regarding your industry or niche. 

The truth is you need to be where you customers are. As time goes on, the amount on social media is dramatically increasing. So, what's holding you up? Start building your business and optimizing your potential for success by joining the online conversation.