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If you’re a B2B company that is hesitant to join the world of social media, you may soon get left behind. Social media is now mainstream, and for B2B companies, it is proving to be the most influential channel for business purchases and an essential tool for advancing business products and services. In other words, using social media might mean the difference between getting your foot in the door and making the sale.

While 97 percent of employers say creativity is of increasing importance, only 72 percent say that the hiring process gives creativity priority as selection criterion in hiring of new employees (which means you may need to pitch it, regardless of what they are asking for).

Check out Richard Grefe's (AIGA) take on the current climate of hiring practices and the important role creativity plays:

On November 17, the 12th Annual Texas Conference for Women comes to the George R. Brown Convention Center.

We aren’t going to sit here and claim to be the experts on all things social media. With things constantly changing, there is almost nobody that can claim that title. But we read (a lot!) and we know a thing or two about the online world.

Several sites are all clustered under the social media umbrella, but we’d like to just take a second to discuss Facebook and Twitter. We are often asked about the difference between the two and how to tailor their marketing efforts towards each. Here’s a teeny tiny glimpse into each.

In Denver, Colorado there is a little cafe making a huge different. They go by SAME Cafe, standing for So All May Eat. The premise of the restaurant is simple: Pay what you want.

In Denver, Colorado there is a little cafe making a huge different. They go by SAME Cafe, standing for So All May Eat. The premise of the restaurant is simple: Pay what you want.