October 2011

October 28, 2011

Social Media: An Invaluable Tool for the 2012 Presidential Election

The advent of social media in the early 2000s was still in its infancy during the 2004 presidential election but by the 2008 election, the frenzy around it created an unprecedented role of the interactive Web 2.0 tools in the digital political landscape and marked it as the first social media election in history.

Posted by: goodwin01  | 
October 24, 2011

Has Your B2B Company Adopted Social Media Yet?

If you’re a B2B company that is hesitant to join the world of social media, you may soon get left behind. Social media is now mainstream, and for B2B companies, it is proving to be the most influential channel for business purchases and an essential tool for advancing business products and services. In other words, using social media might mean the difference between getting your foot in the door and making the sale.

Posted by: goodwin01  | 
October 02, 2011

How important is creativity?

While 97 percent of employers say creativity is of increasing importance, only 72 percent say that the hiring process gives creativity priority as selection criterion in hiring of new employees (which means you may need to pitch it, regardless of what they are asking for).

Check out Richard Grefe's (AIGA) take on the current climate of hiring practices and the important role creativity plays:

Posted by: rjohnson  | 

Subscribe to the cake blog by entering your email here.

Enter your email and click save and this blog will arrive in your email box. warning: some spam blockers are catching the email

Follow @talkiscake